As there is still some mysticism around mental coaching and sport psychology, I’d like to raise the curtain by sharing some of the challenges that clients of mine have faced and how, together, we turn things around. For my second case study, I’m sharing Jenn’s story. Jennifer Goddard is an American show jumper based in the Netherlands. With up to Grand Prix level experience, she is currently focused on acquiring young prospects, working them up and selling them on, with great success thus far. Last year Jenn sold one of her projects to Eric van der Vleuten and it is shaping up to be an excellent partnership.